High quality
websites

True continuous stream of content, our six websites are references in termes of local news.

More than

1.3 million

people choose The Coops' websites for their daily news

62

are aged between 25 and 54 years old (total population: 48%)

53

own a university degree (total population: 38%)

Source : Google Analytics, September 2022; In-house online survey conducted on the Coops' websites, Summer 2020; Vividata Fall 2022, Quebec City RMR, Ottawa/Gatineau French, Trois-Rivières, Sherbrooke, and Granby, adults 18 years+.

Advertising opportunities

STANDARD DISPLAY ADS

Standard banners are displayed on all page, with sizes optimized for a better viewability on each device.

BIG BOX
300x250

HALF PAGE
300x600

LEADERBOARD
728x90

BILLBOARD
970x250

PREMIUM DISPLAY ADS

The bold way to tell your story.

A premium website, a premium ad experience. Now that’s something you can’t get elsewhere.

Anchor Ad

As said by its name, the Anchor Ad sticks to the bottom of the page and follows the user as it scrolls on the page. High viewability, with less impact on user experience.

Example

Interscroller

A big banner, full screen through the content for a maximum focus on your brand and message. Surprise the readers with a creative that catches their attention every time.

Example

Flotter/Interstitial

You want the whole screen for you? That’s what these get you. The ads either show after 5 seconds of a session of between two pages, for maximum impact and viewability.

Example

Wallpaper

Standard banners not big enough? We got you! With its full width taking all available space around the website, the wallpaper is the way to grab attention on larger screens.

Example

VIDEO

OUTSTREAM VIDEO

Inserted inside the content of an article on all websites, between paragraphs, to catch the attention of the readers. Also available on the homepage, for a larger impact

PREROLL VIDEO

Displayed before the video embedded in the article, made by our team of journalists.

CLICK ON ANY IMAGE TO SHOW AN EXAMPLE

PRE-ROLL VIDEO

VIDEO WITH COMPANION BANNER
(OUTSTREAM)

HOMEBOX
(OUTSTREAM)

NATIVE
(OUTSTREAM)

Videos are displayed on every device.

GEOTARGETING

Target potential customers in a specific sector either with geotargeting or geofencing, through our quality inventory or external high-quality inventory.

Reach only your potential customers with precise geotargeting and focus your ad budget on your market.

Geotargeting with zip codes

Target a geographic zone around a specific address.

Geofencing

Type of geotargeting and retargeting that makes it possible to deliver banners to users that visited a strategic zones (shops, parks, malls, ski station, etc.)
- Target your competitors
- Hyperprecise targeting (few meters)

We create a zone around a specific address.

We gather all mobile users that go through that zone.

We target websites and apps they use with banners, inside or outside that zone.

Programmatic

Programmatique

Our programmatic offer makes it possible to publish your campaign on your own terms and at a rythm that fits your needs, with your own campaign manager. It's the best of both world: you have the control and you have access to our quality inventory.

Efficient newsletters,
every day

A an effective way to reach a loyal and targeted audience.
Two ways to get in: half page ad or sponsored content.

More than

280 000

subscribers to all the newsletter sent by the Coops.

65%

exceptional opening rate of 65%, way above the average of between 20 to 30%.

In addition to the daily morning and evening editions, weekly thematic editions are also available: Le Mag, Sports, "Proximité PME" (business) and "Le Meilleur de nous" (best-of the week).
Consult sales representative.